The Naples housing market closed out December 2025 with clear signs of stability and growing confidence. Closed sales increased meaningfully, pricing adjusted modestly, and inventory levels positioned the market closer to balance as the region enters 2026. Thinking of buying a home in Naples Florida? Read on to find out more about our market conditions.
According to the December 2025 report from the Naples Area Board of REALTORS® (NABOR®), closed sales rose 28.8% year over year, increasing from 600 in December 2024 to 773 closed transactions. This marks the seventh consecutive month of improved closed sales—an indicator that buyer activity has strengthened as sellers become more flexible in negotiations.
Price adjustments played a role in this momentum. The median closed price declined 5% year over year in December, settling at $570,000, while the overall median price for 2025 finished 2.5% lower than the prior year. These changes reflect a market where sellers are adapting to competition rather than testing aspirational pricing.
With 8.3 months of inventory available as the new year begins, conditions suggest a more balanced environment—one that typically supports steady transaction activity and realistic pricing.
Price Trends Show a Shift in What’s Selling
While the median price declined, the average closed price increased 4.5% in 2025. This divergence points to a change in the mix of homes being sold rather than a decline in market strength.
Higher-end and luxury properties represented a larger share of transactions, pushing the average price upward. At the same time, increased activity in more affordable price ranges placed downward pressure on the median price. This combination reflects a broader range of buyer participation across multiple segments of the market.
Luxury properties continued to perform well, with homes priced above $1.5 million outpacing other price categories. Notably, sales over $5 million increased 16.6% during 2025, reinforcing Naples’ continued appeal to high-net-worth buyers.
Certain coastal zip codes also stood out in December, recording substantial increases in closed sales alongside rising median prices—demonstrating that well-located, high-quality properties remain in demand.
Pending Sales and Negotiation Trends
Pending sales in December increased 12.5% year over year, rising to 704 homes under contract. While total pending sales for all of 2025 closely matched 2024 levels, the gap between pending contracts and completed closings highlights an important trend: deals are more likely to close when sellers are willing to negotiate. Buying a home in Naples Florida is a chess match between buyers and sellers to find the right moves to checkmate.
Inspection requests, pricing discussions, and repair credits are playing a larger role in today’s transactions. Sellers who respond constructively to buyer concerns are seeing better outcomes than those who hold firm in a more competitive environment.
Inventory Declines, with Notable Area Shifts
Overall inventory in December declined 3.8%, dropping to 5,714 active listings. The most significant reduction occurred in the 34116 zip code, where inventory fell more than 30%. This same area also experienced the highest growth in closed sales, increasing 155.6% year over year.
These localized shifts emphasize the importance of neighborhood-level analysis for both buyers and sellers, as conditions can vary widely across the Naples area.
Strong Demand in the Entry-Level Condo Market
Despite higher association fees, buyer demand remained strong for condominiums priced under $300,000. Closed sales in this segment increased sharply in 2025, and December alone recorded a 28.4% increase in closed condo sales in this price range.
Inventory under $300,000 also expanded late in the year, contributing to increased transaction volume. In December, available condominium inventory below $300,000 rose 47.5%, setting the stage for continued activity in early 2026.
Overall condominium inventory increased slightly to 3,088 units, and additional sales growth is anticipated as buyers respond to improved selection.
Larger Homes and Changing Options for Buying a Home in Naples Florida
December data also showed increased demand for homes with four bedrooms or more, reflecting growing interest in multigenerational living arrangements and flexible-use properties.
Much of this activity is occurring east of Airport Road, particularly in areas such as Golden Gate Estates, where buyers are finding opportunities to purchase or build larger homes on more substantial lots. These areas are increasingly appealing to buyers seeking space, privacy, and long-term flexibility. Here are some of our current homes for sale.
A Different Market Than the Past—With New Expectations
While closed sales volumes remain below pre-pandemic levels, pricing tells a different story. Compared to December 2019, fewer homes sold—but median prices have nearly doubled, underscoring how significantly the Naples market has evolved.
Several factors are shaping expectations heading into 2026:
- Hurricanes are no longer viewed as an annual certainty
- Insurance options have become more competitive, including recent rate reductions
- Mortgage rates near 6% are increasingly seen as the new normal
In this environment, sellers who have accumulated strong equity—or who can offer attractive financing terms—may benefit from pricing strategically. As winter competition increases, homes that are positioned correctly tend to attract the most attention.
What This Means for Buying a Home in Naples Florida as we are Heading into 2026
December’s performance suggests that the Naples housing market is neither overheated nor stagnant. Instead, it reflects a period of recalibration—where realistic pricing, informed buyers, and adaptable sellers are driving consistent activity.
For buyers, conditions offer improved selection and negotiating leverage in certain segments. For sellers, success increasingly depends on preparation, pricing accuracy, and responsiveness. As 2026 begins, the data points toward continued stability rather than volatility.
